HTC The chosen “ONE” event
HTC’s ONE event showcased their new HTC ONE phone, as well as their other models, Renee and Miusa. Do booth babes work? While the value of booth babes at trade shows is up to debate, they certainly make for a good photo, and virtually every product launch in Asia features a promotional model or two. Knowing that the gadget audience is predominantly male, Korean, Japanese, and Taiwanese companies virtuall always staff their important events with promotional models to win over the target audience.